Keep name and identity consistent
Use the same commercial name on the website, Google profile and major channels. Unnecessary variations can confuse guests when they search for the property.
Keep address, contacts and website current
Phone, official website, location and categories should be up to date. The linked website should answer the main questions that led the guest to search for you.
Use real, recent photography
Recent photos that match the property build trust. Avoid having an official profile that looks completely different from the website or OTA listings.
Manage reviews and replies
Reviews are part of local visibility. Professional replies and current information show that the profile is actively maintained.
Publish useful local content
Pages about the neighbourhood, parking, airport, sea, events or attractions can help both guests and the site's relevance for destination-related searches.