More direct bookings mean less dependence on OTA commissions.
Direct booking system for hospitality
Get direct bookings. Get found. Build trust.
We build your official channel so guests can book without always going through Booking or Airbnb, find you more easily on Google and immediately recognise a professional, credible property.
Direct bookingsMore Google visibilityMore online credibility
Your owned channelLess OTA dependenceGuests find you, not only the platform.
PROPERTYAirbnb · Booking · Expedia · Website
GOALDirect bookings + More Google visibility
Not a traditional web agency
A proven system to reduce OTA dependence and improve margins.
We combine an official website, direct booking, Google, content, reputation and automation. The goal is not to deliver web pages, but to build an owned channel that works alongside Booking and Airbnb.
An optimised official website strengthens your presence on Google.
Contacts, reputation and repeat guests become assets of your property.
OTA calculator
How much margin do platforms take each year?
Enter an indicative monthly OTA booking value to estimate commissions and the potential saving if part of those bookings move to your direct channel.
Illustrative simulation, not a performance promise. Savings depend on actual commissions, channel mix and the share genuinely converted to direct.
Free AI audit
See what a potential guest finds when they search for your property.
Paste your Airbnb, Booking, Expedia or official website URL. We check official presence, direct channel, contacts, languages, Google and local SEO.
Digital mini-audit
6 public checks · no artificial score · unverifiable evidence = “To verify”.
Instant quote
Configure your direct-booking system
Paste your Airbnb, Booking, Expedia or own website link and choose the services you need.
Indicative quote€690VAT excluded · non-binding estimate
What we do
When a guest searches for you, they should find you.
OTAs remain useful, but they should not be the only gateway to your customer.
Official website
Fast, mobile-first and fully owned.
Direct booking
Clear paths to contact and booking.
Local SEO
Content and structure designed for Google.
Multilingual
A coherent experience for international guests.
Google Business
Local presence aligned with your website.
Continuous optimisation
Updates, performance and conversion.
Our method
We build a direct channel, not just a showcase.
Your website should answer guest questions, build trust and lead them to an enquiry or booking without sending them back to the portals.
- 01. AnalysisProperty, OTAs, Google, competitors and opportunities.
- 02. DesignArchitecture, copy, images, mobile and conversion.
- 03. LaunchDomain, technical SEO, maps and contacts.
- 04. GrowthLanguages, content and direct channel.
12 years in hospitality
Digital strategy built on real hospitality operations.
We know short stays, guests, OTAs, check-in, pricing, housekeeping and daily operations. AI speeds up analysis, content, localisation and automation; strategy remains experience-led.
Real projects
Live websites. Real examples.
Projects from our hospitality and property ecosystem.
Holiday rental · Bitonto
Casa Torre Normanna
Official property website with apartments, local content, useful information and direct-booking paths.
Visit website
Apartments · Corato
Corato City Center
Digital presence for holiday apartments with stay, parking, location and direct contact information.
Visit website
Property management · Italy
Italian Property Manager
Commercial platform for owner acquisition and professional short-term rental management.
Visit website
Corporate housing · Italy & Poland
AURA Corporate Housing
B2B website for companies seeking medium-long term employee accommodation.
Visit website
Property & hospitality
AURA Property Consulting
Corporate website for property consulting, management and investor services.
Visit website
Holiday apartment · Florence
Firenze Centro
Official website for a Florence holiday apartment with location, guest information and direct contact.
Visit website
Guesthouse · Bitonto
Ermes House Bitonto
Guesthouse website presenting rooms, stay information and direct contact.
Visit website
Editorial · Mediterranean living
COOK. — Olive Oil & Mediterranean Living
International editorial project dedicated to EVO oil, Mediterranean food and lifestyle.
Visit websiteWant a similar system for your property? Paste your link
Configure the systemStart with your Airbnb, Booking, Expedia listing or existing website.
Case studies
Real property numbers, not revenue promises.
We show project scope and the system implemented. Economic outcomes are published only when measured and verifiable.
Casa Torre Normanna
3 apartmentsup to 12 guests
Official website, multilingual content, local information and a direct-booking path.
Visit websiteErmes House
3 roomsup to 8 guests
Hospitality website, WhatsApp, guest information and local presence.
Visit websiteFirenze Centro
1 apartment3 guests
Dedicated website, map, stay information and direct contact.
Visit websiteEvidence
Verifiable work before promises.
We do not publish invented reviews or unmeasured results. Every portfolio website can be opened and checked.
Owner testimonials are published only with permission and a verifiable property identity. Until then, we prefer real work and public links.
Packages
Three starting points. The configurator builds a tailored quote.
Add or remove individual modules in the instant quote.
- Mobile-first official website
- WhatsApp and direct contacts
- Map and property information
- Privacy and technical SEO base
- Everything in Essential
- Direct-booking path
- Local SEO
- Google Business
- Conversion optimisation
- Everything in Direct
- Multilingual content
- Local destination content
- AI and automation
- Advanced booking/payments
How we work
From property link to launch.
Strategy
OTAs and your official website do different jobs.
We do not suggest removing Booking, Airbnb or Expedia. We build an owned channel alongside them.
Demand acquisition
Marketplace visibility
Marketplace reviews and trust
Platform commissions and rules
Owned brand and domain
Direct guest contact
SEO and Google Business
Repeat guests and more margin control
AURA Academy
Practical content for hospitality operators.
Guides on direct booking, Google, OTAs and hospitality websites.
How to increase direct bookingsHow OTA costs affect marginGoogle Business for B&Bs and holiday rentalsWhat a hotel or B&B website needs
Open AcademyThe advantage
OTAs bring guests. Your official website helps them come back to you.
When guests search your property name, they should find an authoritative official website with complete information and a direct way to contact or book.
NEXT · DOORATO
From website to operations.
Doorato is the management platform we are developing for owners and property managers: calendars, guests, housekeeping, messages and reporting in one place.
AURA Hospitality Digital clients can be among the first to access the ecosystem.
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DEPARTURES05
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Frequently asked questions
Direct booking, OTAs and your official website
Free initial audit
Let's see how much more direct your business can become.
We analyse your website, Google, OTAs and opportunities to grow the direct channel.
Tell us about your property
Send us your listing link or contact us directly on WhatsApp.
Message us on WhatsApp