Make the proposition clear in seconds
Visitors should immediately understand where the property is, what stay it offers and what they should do next: check availability, ask a question or book.
Design mobile-first
A large share of travel research happens on phones. Text, images, menus, buttons and forms should be designed for small screens, not merely scaled down.
Answer recurring guest questions
Check-in, check-out, parking, access, rooms, services, rules, transport, distances and contacts should be easy to find.
Build trust signals
An owned domain, business details, privacy information, real photos, maps, verifiable reviews and consistent contact details help guests recognise the official site.
Create a measurable direct path
WhatsApp, forms, booking engines and payments should be trackable as separate sources. The website should show how many real enquiries it generates.