Digital strategy for hospitality operators.
Practical guides based on operations, direct booking, Google visibility and owned digital channels. No universal formulas: measurement, method and context.
How to increase direct bookings for a B&B or holiday rental
A practical guide to building an owned channel alongside OTAs: official website, Google, direct contact, repeat guests and measurement.
Read guideHow OTA costs affect a hospitality property's margin
How to read commissions, acquisition costs and margin correctly without relying on generic percentages that may not match your own contracts.
Read guideGoogle Business for B&Bs, hotels and holiday rentals: what to maintain
The information that should stay consistent across your official website, Google Business, maps and local presence so guests can recognise the property.
Read guideWhat the official website of a hotel, B&B or holiday rental should include
An essential checklist for turning a property website from a simple brochure into a credible and useful owned booking channel.
Read guidePaste your property link and build an indicative quote.
Configure the system